Evolving consumer expectations have significantly transformed the landscape of payments in the past two decades. What was once a straightforward money transfer has evolved into a highly immersive and personalized experience.
Our research underscores technological advancement as a pivotal catalyst for this transformation. The ongoing influx of payment innovations, including the emergence of digital wallets and account-to-account (A2A) payments, now provides consumers with an expanded array of choices and enhanced flexibility.
Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement.