State of the Connected Customer

In the seventh edition of Salesforce’s “State of the AI-Connected Customer,” discover how AI is reshaping customer expectations. With insights from over 16,500 respondents worldwide, this report highlights the delicate balance between personalisation, privacy, and trust.

Explore how transparency, ethical AI practices, and human collaboration are vital to earning customer trust. Uncover why 73% of customers value personalised engagement but remain cautious about sharing their data.

Learn actionable strategies to build trust, enhance AI adoption, and transform customer experiences. Download the report to navigate the future of AI-driven engagement with confidence.

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