European retailers are evolving, and are implementing digital transformation projects at an unprecedented pace.
This “reformatting” of distribution has spared no sector. Fromapparel to home furnishings, FMCG to sportswear; all product categories are having to boost their agility in order to preserve
margins and maintain competitiveness.
With the ongoing war in Ukraine, rising energy costs and surging inflation, these challenges are here to stay. To survive
in a European retail sector plagued by uncertainty, business leaders will be required to maintain resolute focus on agility in 2024.