The tech trends defining high-end commerce.

The fashion industry is moving faster than ever before and diversifying at a similar pace. As shopping journeys vary, brands are looking to personalise the experience for an audience that expects convenience and quality.

Shopify asked industry experts—merchants, agencies and industry partners such as Tiktok—how technology is redefining high-end commerce.

The findings identified in our latest industry report three strategies premium fashion brands should leverage to create or increase their revenue, these include:

1. Owning the conversation to win conversion
2. Mastering recommerce to regain customers
3. Delivering a beyond expectation customer experience, wherever your customer is.

Get all the insights in the full report.