IDC MarketScape: Worldwide Customer Data Platforms Focused on B2B Users 2024

IDC MarketScape: Worldwide Customer Data Platforms Focused on B2B Users 2024–2025 Vendor Assessment

B2B buying is evolving, demanding seamless, data-driven customer experiences across complex, multi-stakeholder journeys. The IDC MarketScape 2024–2025 report assesses leading Customer Data Platforms (CDPs) tailored for B2B businesses.

Key takeaways from the report:

CDPs unify customer data across sales, marketing, and service to enhance engagement.
Advanced AI and predictive analytics optimise lead scoring and account-based marketing (ABM).
Real-time insights drive account retention and revenue growth with personalised outreach.

Find out which CDPs lead the market and how they can transform your B2B strategy. Download the full report today.

6659-IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025 Vendor Assessment

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