Generative AI is fueling the next wave of startup innovation, and virtually every founder is looking for the best way to leverage the technology to drive a competitive advantage. The key to unlocking the potential of generative AI is your startup’s own data. While general large language models can be used “out of the box” for some use cases, when you want to build generative AI applications that are unique to your business needs, your data is your differentiator. Data is the difference between a generic generative AI application and one that truly knows your business and your customer in order to deliver a better, more differentiated experience. Read our white paper to uncover insights and next steps for using data to create generative AI models that can help boost startup success.