For performance marketing teams, content is the currency of the digital economy. But we are under pressure to create more of it at an unprecedented pace and volume—without additional resources.

At Adobe, we know these challenges well. Our Global Marketing Organisation struggled with generating enough assets, launching and refreshing new campaigns, reacting to market trends, and tracking content performance in real time. This firsthand experience has given us a deeper perspective and additional motivation to bridge the gap between customer demand and capabilities.