6659

IDC MarketScape: Worldwide Customer Data Platforms Focused on B2B Users 2024–2025 Vendor Assessment B2B buying is evolving, demanding seamless, data-driven customer experiences across complex, multi-stakeholder journeys. The IDC MarketScape 2024–2025 report assesses leading Customer Data Platforms (CDPs) tailored for B2B businesses. Key takeaways from the report: CDPs unify customer data across sales, marketing, and service […]

IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025 Vendor Assessment Customer experience is the key to success in today’s competitive B2C landscape. The IDC MarketScape 2024–2025 report evaluates top Customer Data Platforms (CDPs), highlighting their role in unifying and activating customer data for real-time engagement. Key insights from the report: CDPs go

Agentic AI Starts with Harnessing Unstructured Data: 20 CIOs share their strategies Every day, businesses generate 2.5 quintillion bytes of data—yet 80% of it remains unstructured, leaving valuable insights untapped. Salesforce interviewed 20 CIOs across industries to uncover strategies for harnessing unstructured data and driving AI innovation. Learn how leading organisations: Extract actionable insights from