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20 Best Practices for Marketing Optimisation Smarter marketing starts with connected data. As marketers, we’re always looking to create better moments for more return on investment. Read Salesforce’s latest e-book to learn how Marketing Intelligence can help you optimise your marketing org, including: Unify data from any system to improve efficiency Use AI to deliver […]

Personalise customer experiences at scale with AI + Data + CRM True 1-to-1 personalisation is finally possible. Marketing personalisation, powered by AI, is inspiring customer relationships. In this e-book, you’ll discover the importance of personalisation, and how you can create a strategy of your own, including how to: Create personalised experiences across channels Increase the