State of the Connected Customer In the seventh edition of Salesforce’s “State of the AI-Connected Customer,” discover how AI is reshaping customer expectations. With insights from over 16,500 respondents worldwide, this report highlights the delicate balance between personalisation, privacy, and trust. Explore how transparency, ethical AI practices, and human collaboration are vital to earning customer […]
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Trends in AI for CRM Report Business leaders share how to retain trust, build use cases, and skill up employees. In this report, we’ve assembled insights and lessons learned from AI practitioners across the enterprise, including: Earning and maintaining trust with AI Getting the data foundation right for AI Building use cases across the enterprise
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Map your journey to AI-powered CRM You’re ready to embrace AI for CRM but is your data? In January 2024, Salesforce commissioned Forrester Consulting to survey over 700 global business leaders for their take on succeeding with AI for CRM. Read “The Journey to AI-Powered CRM” study to discover: How companies are investing in AI
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