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Navigating the age of content abundance using generative AI to drive growth. Generative AI is transforming content production, allowing businesses to increase production speed and access innovative tools. However, it also presents challenges, such as the risk of content homogenization and trust erosion. New Adobe research identifies strategic themes shaping the future of generative AI […]

Read the Creative Trends 2025 report. Gain valuable insights into the latest trends shaping the creative industry. Our research together with industry leaders uncovers: How AI is transforming creativity The enduring power of humor in advertising The rise of retrofuturism The increasing demand for immersive brand experiences Read the 20-page report with practical examples and

Creating with Confidence: Using Generative AI with Integrity To keep up with the high volume of content needed to capture and keep customer attention, businesses must increasingly turn to disruptive solutions like generative AI. However, concerns about potential ethical and commercial risks have understandably created hesitation about adopting AI, despite its transformative capabilities. Adobe Firefly,