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Personalise customer experiences at scale with AI + Data + CRM

Personalise customer experiences at scale with AI + Data + CRM True 1-to-1 personalisation is finally possible. Marketing personalisation, powered by AI, is inspiring customer relationships. In this e-book, you’ll discover the importance of personalisation, and how you can create a strategy of your own, including how to: Create personalised experiences across channels Increase the […]

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State of Marketing – The Ninth Edition State of Marketing Report

State of Marketing – The Ninth Edition State of Marketing Report Discover this year’s latest marketing trends in the 9th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed nearly 5,000 marketing leaders worldwide to discover how marketers are: Building a unified data strategy Delivering personalisation at scale Driving loyalty and account-based engagement Investing in and implementing AI

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