Automotive Evolution: New Customer Journey for New Customer Expectations.

The automotive industry is entering a period of recovery and stabilisation following a global pandemic. This requires organisations to become more customer-centric and navigate changes in customer preference and behaviours.

This whitepaper explores 3 different transformation areas OEMs can focus on as they look beyond the pandemic and build resilience for the future:

Engaging customers during the car-shopping journey.
Building loyalty during the car ownership journey.
Improve customer engagement by augmenting OEM-dealer collaboration.

5787-Automotive Evolution: New Customer Journey for New Customer Expectations.

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