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How to launch new products successfully with effective data management Data lakes were conceived to reduce data silos and costs. Yet first-generation datalakes created more problems than they solved. Like data swamps, they lacked governance, security, and the ability to generate insights. However, companies were slow to migrate to modern cloud-based data platforms. As a […]

Why there’s more to loyalty than cards Traditionally, loyalty schemes were thought to work best for frequent purchasers – a challenge for the leisure industry, where many only travel once or twice a year. Which is why it is often the loyalty of business travellers that is rewarded. But it’s time to win over the

Top Trends in High Tech As we move into the next normal, the way the world works has changed. We’ve seen a seismic shift in working habits across almost every sector, and this has been a catalyst for huge change, accelerating new levels of innovation in response to continued disruption. It is no wonder that

Consumer Goods Industry Insights Report Salesforce surveyed 1,500 global decision makers in the consumer goods industry to discover how organizations are: Driving efficient growth Capturing the attention of savvy, digital-first consumers Identifying and capitalizing on new opportunities Data in this report is from a double-anonymous survey conducted from February 16 through March 9, 2023. The

The Total Economic Impact™ Of Salesforce For Retail Salesforce enables retailers to create great experiences by providing a unified view of the customer across marketing, service and commerce. Salesforce commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) retailers may realize by deploying Salesforce. The