B2B buyers today expect the same seamless, personalized buying experience they get in other aspects of their digital lives. In fact, 80% of B2B buyers expect a buying experience like that of a consumer. Providing a positive customer experience isn’t just good for the buyer—it’s a strategic business decision.

In this guide, we’ll dive into each phase of the customer journey from problem identification to solution evaluation and purchase. We will highlight opportunities for a sales team to improve the customer experience, increasing revenue and loyalty.