The whitepaper, A Unified Approach to Benchmarking by Glia, introduces the Unified Interactions Index, a modern metric designed to help financial institutions (FIs) measure the value of their customer interactions across efficiency, effectiveness, and experience. Using data from over 3 billion interactions, this index empowers FIs to benchmark themselves against peers, identify areas for improvement, and drive customer loyalty and revenue.

The whitepaper explores key trends in the financial services sector, including the need for seamless digital interactions, the role of AI, and how poor customer experiences can lead to lost revenue. The Unified Interactions Index offers actionable insights to improve operational efficiency and customer satisfaction.

Download the full report to discover how your financial institution can leverage this new benchmark to stay competitive and maximise value in the evolving interaction economy.