Forbes conducted a survey of over 400 CX decision makers in finance, healthcare, retail, and travel. The results reveal that successful companies prioritize excellent customer experience (CX) as a fundamental part of their culture. However, the findings also indicate that many businesses face challenges in achieving this goal.

In this report, we’ll delve into the following key findings:

• Business leaders recognize the significance of CX.
• Yet, companies are falling short in this domain.
• High-growth companies emphasize CX.
• CX should permeate the entire organization, extending beyond traditional customer support areas.