IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024

IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025 Vendor Assessment

Customer experience is the key to success in today’s competitive B2C landscape. The IDC MarketScape 2024–2025 report evaluates top Customer Data Platforms (CDPs), highlighting their role in unifying and activating customer data for real-time engagement.

Key insights from the report:

CDPs go beyond marketing—they enhance sales, service, and customer loyalty.
Real-time data activation enables personalised experiences across all touchpoints.
AI-powered CDPs leverage predictive and generative AI for deeper insights and automation.

Discover which CDP solutions lead the market and how they can transform your customer strategy. Download the full report now.

6659-IDC MarketScape: Worldwide Customer Data Platforms Focused on B2B Users 2024–2025 Vendor Assessment

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