20 Best Practices for Marketing Optimisation

Smarter marketing starts with connected data. As marketers, we’re always looking to create better moments for more return on investment. Read Salesforce’s latest e-book to learn how Marketing Intelligence can help you optimise your marketing org, including:

Unify data from any system to improve efficiency
Use AI to deliver better personalisation
Create campaigns that resonate and drive ROI

6640-20 Best Practices for Marketing Optimisation

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Last Name

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Employee Size

Country

Company

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How do you currently connect, analyse, and gain insights into audience and ad performance?

Manual data collection and spreadsheets

In-house analytics tools

Third-party analytics platforms

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How do you currently track the performance of advertising campaigns using your first-party audiences?

Through CRM data

Using Google Analytics

Custom-built dashboards

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